What is the purpose/point of creating a profile?

The simple answer is: to increase your visibility to new clients. If potential clients can’t find you – they can’t hire you.

Recent studies have shown that on average, people conduct more than 16 days of research before engaging the services of a real estate agent. In addition, it was revealed that at least 88% of consumers not only trust, but actually frequently use online reviews to make purchase decisions. 

Creating a profile on RankMyAgent.com that is linked to your website and social media profiles can help to improve your search engine rankings – making it easier to find you online. Reviews posted by your clients can also give potential clients better insight into your expertise and help you to generate new leads